Axelent checks the team pulse of HV71 Men

SHL (Swedish Hockey League) • 1971 HV71 is formed • 1995 Swedish champions • 2004 Swedish champions • 2006 League winners • 2008 Swedish champions • 2009 Runners-up • 2010 Swedish champions

Behind the scenes

Axelent AB is platina partner of ice hockey team, HV71, both women’s and the men’s teams. What drives the players and coaches? Can professional ice hockey players take paternity leave? Can women ice hockey players support themselves? Axelent asked the questions and got the answers.

Do you have any goals in your role as coach?

“I want to be as good as possible, and because my coaching career has been the same as my playing career, I’ve gradually grown into it and I’m now in my tenth year. As a coach I have a completely different responsibilities than as a player, but it’s still about team play. Players and coaches achieve the targets together and share the success. l don't do it alone.”

Is there room in your life for anything other than ice hockey?

“Frankly, my life revolves around ice hockey. It's difficult to find time for any other interests, even a round of golf. My family naturally takes up a large chunk of my time outside the rink. I think the best part about ice hockey are the thrills and experiences it gives you. Sharing the successes and setbacks and the fact that I can actually make a living from something I really enjoy and which is the favourite pastime of so many people.”

From left: Johan Lindbom, coach HV71 Men och Jessica Bublies, PR & Communication Manager Axelent AB

5 quickies
with Johan Lindbom

City or countryside?
Countryside

Activity or relaxation?
Activity

Eat out or at home?
Home

Favourite place?
Home

Hidden talent?
My talent probably is ice hockey because I can’t think of anything else