Markus Etzel, Sales and Marketing, Axelent GmbH:

“Of course, we are continuing the partnership with Kickers as a loyal and fair partner after the relegation to division four. But we are a national focused company. So it was the consequence to search for something “new” to promote our products.

New contacts, new networks, new emotions, new TV presence, ...

We found all these possibilities in the handball-sport and the local handball-team TVB 1898 Stuttgart. The team of TVB is playing the second season in the first German division (Bundesliga). The Bundesliga is probably the best league in the world and Stuttgart therefore attracts players around the globe. Axelent is now a part of all that. Tickets for home games and board ads are a part of the new sponsorship deal. The season is only at the halfway stage and three TVB matches have already been shown on German TV.

Axelent is also the main sponsor of TVB’s youth team, which also plays in the Bundesliga. The shirts of the official kit are now decorated with an X, which makes us very proud!”