Stuttgart is located in an automation and car industry mecca nestling among vineyards and the Swabian Alps. Axelent GmbH, Axelent’s wholly owned German subsidiary for 23 years and vital part of the Axelent family, is just ten minutes from the airport. We asked MD Harald Steidle to tell us more.
Which products do you sell?
”We sell the entire Axelent product portfolio, and as Germany is a country with a great focus on automation, X-Guard is naturally our best seller. A few years back we founded our own business area that we call Axelent ProfiServices This department focuses successfully on machine safety and we offer coaching, training and seminars.”
How many employees do you have at the company?
“At present we are 16. Our goal is to grow step by step and when needed. We plan to increase our workforce by two or three when we enter the next phase of the company’s development.”
Which industries do you work for?
“We find ourselves in a rather pleasant situation. Most of Germany’s industry is in need of machine safety solutions. Our main target segments are machine builders and system integrators, but we also target the storage and logistic segment. I sometimes joke and say we could attend trade fairs 52 weeks a year because our products never go wrong at industrial fairs.”
What are Axelent’s strong points?
“Axelent has had a strong vision from day one: We don’t sell only machine guards! We offer speed, safety, quality and know-how. We still follow-up and improve on these things – and with great success.”
What are the advantages of being part of the Axelent Group?
“Axelent Germany is part of an efficient and skilfully run global company. We exchange knowledge and experience with the parent company and subsidiaries in order to grow and develop, with regard to both services and products. Despite having the whole world as our sphere, we can still make crucial decisions in a matter of seconds.”
How do you and your customers feel about Axelent being a Swedish company with its own production plant?
“In Germany you only hear superlatives about Sweden and the Swedish people. German people know all about Swedish quality and love to spend their holidays in your beautiful country.”
What does the future hold?
“Axelent invests a lot, not only in the Hillerstorp headquarters but in the countries in which they operate as well. We’re developing our organisation in Germany and holding the door open for new staff while we continue to have a strong focus on sales and product training for our employees. By taking part in fairs and sponsoring selected segments, we contribute to enriching our company and our unique brand. We’re looking at a very bright future.”
Stuttgart [source: Wikipedia]
Stuttgart is the capital of the German state Baden-Württemberg in southwest Germany. The city lies between the Black Forest and the Swabian Alps in the ‘Stuttgart cauldron’, composed of valleys of a number of streams and rivers which flow into the River Neckar. The city has a population of 600,000 and is the capital of a metropolitan area with a population of over three million.
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